When the Saint Valentine’s day, lovers gift chocorates to reconfirmtheir love or confess love because a chocorate is assumed as sweetlove and the Saint Valentine’s day is considered excahnging chocorate. However, most people don't know about a chocorate company made people to gift chocorate on Febrary, 14th by using an idea which combines St. Valentine's story and sweetness of chocorate.
The origion of the Saint Valentine’s day came from sad story. Valentine was a priest who served during the third century in Rome When Emperor Claudius II decided that single men made better soldiers than those with wives and families, he outlawed marriage for young men — his crop of potential soldiers. Valentine, realizing the injustice of the decree, defied Claudius and continued to perform marriages for young lovers in secret. When Valentine's actions were discovered, Claudius ordered that he be put to death on February 14.
The matching of a chocorate and love is not only its sweetness, but also bitterness. In the movies, usually love describes that it is sweet like taste of chocorate, but the end of taste is bitter. It is same as the real love is not always sweet because sometimes, love changes painess as the tastes of chocorate.
A chocorate company made an idea for increasing sales. When the 1960's there was a chocorate companyin Japan, but their sale was not good. One day, a marketing team made an idea that relationship between Saint valantine's day and emotions of love is can be linked with a chocorate and they selled a lot. Therefore, nowadays people gift chocorates like Coca Cola company has done with red clothed Santa and red simbol color of Coke.
Finally, a chocorate of Saint Valentine's day is that a Japanese chocorate company has linked the story of St. Valentine and similaritythat tastes of chocorate and emotions of love to increase theirselling. However, even though its origin was maketing, people are enjoyng to gift chocorates between lovers because chocorates of St. Valentine's day include their love. I beleive that it is good eventregardless of its initiation like people enjoy drinking beer withgreen clothes when St. Patrick's day.
2010년 3월 22일 월요일
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